Meta的Hatch AI智能体每月最高200美元,成为其首个付费AI产品
Meta正在开发一款名为"Hatch"的付费AI智能体产品,月费最高200美元。用户只需用自然语言描述需求,Hatch即可构建工作工具、安排日程或发送邮件。Meta CEO马克·扎克伯格认为,该产品将开辟广告之外的新收入来源,为公司在AI领域的巨额投资提供资金支持。这是Meta推出的首个付费AI产品。
Meta's Hatch AI agent could cost up to $200 a month and marks its first paid AI product
Meta is developing a paid AI agent product called "Hatch" that could cost up to $200 per month. Hatch is designed to be a user-friendly version of the open-source tool OpenClaw and will handle tasks like creating software tools, scheduling appointments, and sending emails. Users describe what they need in simple language, and Hatch builds a working tool from that description. Microsoft with Scout and Google with Gemini Spark have recently introduced similar systems.
Internal documents show a free version and a "Hatch Plus" subscription with five to ten times higher usage limits. This puts Meta in direct competition with OpenAI and Anthropic, which charge $100 to $200 monthly for their top-tier subscriptions. A broader US launch is planned for July.
Hatch will also power Meta's planned AI hardware, including new smart glasses with a "supersensing" feature and an AI pendant set for internal testing in spring 2027. CEO Mark Zuckerberg sees AI agents as a way to open up new revenue streams beyond advertising, necessary to refinance Meta's massive AI infrastructure investments, which have already resulted in layoffs.
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